[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

YouTube pips Facebook for Adult Numbers

YouTube has beaten out Facebook to win the US competition for adult user numbers.

YouTube

The Pew Research Centre has released figures from their most recent study of social media usage in the US. It shows that more American adults use YouTube than any other social media platform.

Overall, 73% of US adults use YouTube. Facebook came second, with 68%.

Third to eighth were further off the pace: Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp ranged from 35% down to 22%.

Day in, day out: Facebook reigns

While it has a clear lead in terms of pure quantity, YouTube loses out in terms of daily usage. Only 45% of YouTube users are on the platform every day.

Facebook reels in 74% of its users for a daily look. Snapchat (63%), Instagram (60%) and Twitter (46%) also outstripped YouTube in their ability to hook daily users.

Long-time competitor, first time considered

This year marks the first time Pew Research has included YouTube in their analysis of social platforms. In 2016, when YouTube was not considered, Facebook was the runaway winner.

The other big change noted between 2016 and 2018, Instagram’s overall adult user ratio grew 25%, while other major platforms remained stable.

When evaluating ad placement options, are you more impressed by YouTube’s total reach, or Facebook’s regular engagement?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU