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YouTube Red’s runaway success hints at video’s subscription future

Back in October the world got its first taste of YouTube Red, the video streaming giant's new app that allowed users to subscribe for an ad-free experience.

It looks like users are more than willing to shell out for uninterrupted videos: YouTube Red has just entered the App Store's Top Ten list. 

Red all about it

In addition to an ad-free experience across all of YouTube's apps (including YouTube Gaming and YouTube Music), Red also gives subscribers access to new content and channels, starting at US$9.99 per month.

Half of the subscription fee goes to YouTube content creators, however so far the app is only available in the US.

Future plans?

But there may be a caveat to YouTube Red's overnight success. The service came with a month-free trial period, and it's possible some (perhaps a lot) of users omitted to cancel their membership once their trial period expired.

Regardless, apps like Red indicate that YouTube is gearing up towards a paid subscription model, something music streaming platforms have long advocated.

For the rest of us, get in all the free Justin Bieber vids you can before the gravy train leaves town.
 

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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