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YouTube Red’s runaway success hints at video’s subscription future

Back in October the world got its first taste of YouTube Red, the video streaming giant's new app that allowed users to subscribe for an ad-free experience.

It looks like users are more than willing to shell out for uninterrupted videos: YouTube Red has just entered the App Store's Top Ten list. 

Red all about it

In addition to an ad-free experience across all of YouTube's apps (including YouTube Gaming and YouTube Music), Red also gives subscribers access to new content and channels, starting at US$9.99 per month.

Half of the subscription fee goes to YouTube content creators, however so far the app is only available in the US.

Future plans?

But there may be a caveat to YouTube Red's overnight success. The service came with a month-free trial period, and it's possible some (perhaps a lot) of users omitted to cancel their membership once their trial period expired.

Regardless, apps like Red indicate that YouTube is gearing up towards a paid subscription model, something music streaming platforms have long advocated.

For the rest of us, get in all the free Justin Bieber vids you can before the gravy train leaves town.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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