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YouTube Study: Online Videos and TV

While certain wags have harped about the death of TV for ages, new data shows there’s life in the old girl yet.

YouTube has released a report showing how the TV screen is being given a new lease on life, thanks to online content.

Watch this space

People are increasingly watching streaming content on their TVs, and the time people spend watching YouTube on their TV has doubled over the past year.

In fact, two out of three YouTube viewers now watch content on their set.

Ratings winner

Interestingly, YouTube peak times mirror those of broadcast television.

Most of us tune in between 6pm and 10pm during the week, while weekends are the most popular time to YouTube and chill.

Come together

Watching YouTube on TV tends to be more of a social experience.

Over 60% of people watching YouTube on their TV do so with others, compared to around 30% of YouTube views on mobile and computer.

With Facebook, Twitter, Amazon, Apple, and Snapchat throwing their hat into the video streaming ring, don’t expect the TV set to go away anytime soon.

How do you prefer to view streaming video? Let us know in the Comments.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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