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YouTube Study: Online Videos and TV

While certain wags have harped about the death of TV for ages, new data shows there’s life in the old girl yet.

YouTube has released a report showing how the TV screen is being given a new lease on life, thanks to online content.

Watch this space

People are increasingly watching streaming content on their TVs, and the time people spend watching YouTube on their TV has doubled over the past year.

In fact, two out of three YouTube viewers now watch content on their set.

Ratings winner

Interestingly, YouTube peak times mirror those of broadcast television.

Most of us tune in between 6pm and 10pm during the week, while weekends are the most popular time to YouTube and chill.

Come together

Watching YouTube on TV tends to be more of a social experience.

Over 60% of people watching YouTube on their TV do so with others, compared to around 30% of YouTube views on mobile and computer.

With Facebook, Twitter, Amazon, Apple, and Snapchat throwing their hat into the video streaming ring, don’t expect the TV set to go away anytime soon.

How do you prefer to view streaming video? Let us know in the Comments.

Learn with SMK through March

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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