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DIGITAL MARKETING NEWS

YouTube tests waters with In-App Messaging

It's got kittens, Bieber, and controversial comments covered. Now YouTube is trialling in-app messaging.

You've got mail

The feature reportedly allows users to send video clips, links, and text directly from YouTube's app.

The beta feature is being tested in Canada on iOS and Android, with a wider roll out expected later in the year.

Message in a bottle

In-app messaging could have big consequences for brands, content creators, and influencers.

By allowing brands to send direct messages to its audience, YouTube could boost engagement levels and offer a more personalised experience for viewers.

Something that would bring YouTube closer into line with fellow titan (and video rival) Facebook.
 

Learn with SMK W/C 4th July 2022

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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