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YouTube tests waters with In-App Messaging

It's got kittens, Bieber, and controversial comments covered. Now YouTube is trialling in-app messaging.

You've got mail

The feature reportedly allows users to send video clips, links, and text directly from YouTube's app.

The beta feature is being tested in Canada on iOS and Android, with a wider roll out expected later in the year.

Message in a bottle

In-app messaging could have big consequences for brands, content creators, and influencers.

By allowing brands to send direct messages to its audience, YouTube could boost engagement levels and offer a more personalised experience for viewers.

Something that would bring YouTube closer into line with fellow titan (and video rival) Facebook.
 

Learn with SMK through September

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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