[SMK] Social Media Knowledge


YouTube wants in on Music

YouTube is looking to get in on the music streaming industry, and it wants to do so with ads galore to encourage paid subscription.

Pay for peace

YouTube is opting for a business model as classic as it is annoying, bombarding free users with so many ads that they’ll want to pay for music.

Lyra Cohen, YouTube’s global head of a music, has said users who listen to a great deal of music would be willing to pay not to be annoyed by ads.

According to Bloomberg.com, YouTube made over $10 billion in profit back in 2017, the majority of which produced by ad revenue.

Not their first rodeo

YouTube has already dipped a toe in music streaming, with both YouTube Music and YouTube Red working on ad-based models.

Google Play Music it is likely to be merged with YouTube Red, as the new service is rolled out globally.

Meanwhile, users can just enjoy the usual ad-heavy interruptions as YouTube continues to prepare its ambitious venture into music streaming.

What are your thoughts on another paid music service structured around the avoidance of ads? Let us know in the comments below.

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