[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

YouTube’s Preferred TV for A1 Ads

YouTube is all about the ‘new ways advertised can connect with their most attentive audience’. If this means old fashion television and mainstream celebrity content, so be it.

TV is the new mobile

With Android-powered smart homes and YouTube app penetration on all devices, Google’s access to loungerooms grows daily. In fact, they’ve revealed that ‘TV screens are [their] fastest growing screen’.

So, AdWords and DoubleClick Bid Manager options will integrate a new device type—TV Screens. This will allow for campaign and ad optimisation to suit the size and context.

Preferred is a priority

The Google Preferred program is also pivoting to capitalise on TV’s new growth.

AdWords' premium content offering for advertisers grants spots on the top 5% of YouTube content.

YouTube cite a Nielsen study that found ‘Google Preferred Lineups reach more 18-49 year-olds monthly than any cable network or full episode player’.

More is Preferred

YouTube is talking up at least seven high-profile Originals projects, and they’re the first say that corporate backing is welcome.

YouTube Originals inherently connect to an expansion of content and targeting via Google Preferred. The Preferred program is also set to incorporate Google’s music partners, with VEVO joining the VIP list.

Are you up for paying a premium to get your ads shown alongside YouTube Original content?

Image by Esther Vargas, under CC BY-SA 2.0.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU