YouTube is all about the ‘new ways advertised can connect with their most attentive audience’. If this means old fashion television and mainstream celebrity content, so be it.
TV is the new mobile
With Android-powered smart homes and YouTube app penetration on all devices, Google’s access to loungerooms grows daily. In fact, they’ve revealed that ‘TV screens are [their] fastest growing screen’.
So, AdWords and DoubleClick Bid Manager options will integrate a new device type—TV Screens. This will allow for campaign and ad optimisation to suit the size and context.
Preferred is a priority
The Google Preferred program is also pivoting to capitalise on TV’s new growth.
AdWords' premium content offering for advertisers grants spots on the top 5% of YouTube content.
YouTube cite a Nielsen study that found ‘Google Preferred Lineups reach more 18-49 year-olds monthly than any cable network or full episode player’.
More is Preferred
YouTube is talking up at least seven high-profile Originals projects, and they’re the first say that corporate backing is welcome.
YouTube Originals inherently connect to an expansion of content and targeting via Google Preferred. The Preferred program is also set to incorporate Google’s music partners, with VEVO joining the VIP list.
Are you up for paying a premium to get your ads shown alongside YouTube Original content?
Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.