[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Zenly wants to know where you are

Location sharing app Zenly wants to make it easy for people to find you. Despite of privacy concerns, they’re aiming to make person-to-person precision tracking part of mainstream life.

What it does

Zenly allows you to track the location of family and friends in real time, using what they claim is “the maximum precision a phone can offer”. That means you can literally watch your connections walking around on a map as they go about their business.

Big Aspirations

According to Zenly’s website, “frictionless location sharing is the next mobile commodity”. They claim their app will be to location sharing what Instagram is to photo sharing.

Big talk, to be sure.

Privacy concerns 

If it all sounds a bit too 1984 for you, you’re not alone if you have privacy concerns. Questions over the implications of Zenly’s voluntary precision tracking have dogged the app since its launch.

However, as with many new apps, Zenly is betting on the teen market to fuel its success. At the recent TechCrunch Disrupt London, co-founder Antoine Martin claimed (in a quote that sounds straight out of HBO’s satire Silicon Valley) that “Zenly is actually the best expression of grown truths, seeing what your friends are doing.” 

They’re betting that teens would rather be able to see where their friends are than worry about an invasion of privacy.

Of course, the app might appeal to parents, too. The ability to quickly and precisely check a child’s location is sure to appeal to many.

Whether or not Zenly can convincingly allay privacy fears will be a big factor in its success or otherwise.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through Sept 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Sept SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

YouTube Marketing: Organic & Paid Video Mastery on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 YouTube Marketing Trends, Opportunities & Challenges
  • Module Two: YouTube Channel Optimisation, Analytics & Video Engagement
  • Module Three: Understanding YouTube Video’s Algorithm & Content Marketing
  • Module Four: YouTube Video Ad Campaigns & Influencer Marketing

LinkedIn & B2B Social Media Marketing on Fridays from 11 am – 1 pm AEST

  • Module 1: 2022 LinkedIn & B2B Social Media Marketing Opportunities
  • Module 2: LinkedIn Content Marketing, Engagement & Brand Building
  • Module 3: Thought-Leadership, Employee Advocacy & Personal Branding
  • Module 4: Creating High-Performing LinkedIn Ads Campaigns

 

Leave a Comment