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Martech Mashup: Instagram Ad Campaigns for MailChimp

Do you use Instagram and MailChimp?
 
Then read on to learn about the new Instagram Ad Campaigns from the email client.

Gram to Go

MailChimp launched Facebook Ad Campaigns a few months ago, with the Instagram version working much in the same way.
 
Creating an Instagram Ad mirrors the process of building an email campaign. This means a lot of drag and drop, and no graphic design degree required.

Targeting and ROI

MailChimp scans your email list to suggest existing customers you might want to target. It can also provide suggestions for new users, based on similar profiles to your best customers.
 
If you connect your store to MailChimp, you can see the ROI of your ad including items sold, subscribers added, and customers acquired.
 
And as a final sweetener, you can also create your Instagram and Facebook ads for MailChimp in the one place, without attracting additional fees.

Do you use MailChimp or a similar service for advertising? Let us know how it went in the Comments.
 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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