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Martech Mashup: Linkedin Conversion Tracking

LinkedIn has just announced Native Conversion Tracking, a new way to measure the effectiveness of ads on the platform.

Tape measure

Conversion Tracking is baked into LinkedIn Campaign Manager, and designed to help you track the metrics that matter most.

These include the number of leads, sign-ups, downloads, and purchases you're acquiring from LinkedIn Sponsored Content and Text Ads campaigns.

Downloading is believing

Conversion Tracking also gives you greater insights around who's engaging with your content. For example, you can access data around users including seniority, industry, job function, and company size.

LinkedIn says Conversion Tracking has been the most requested feature from its users. Now its available for all 450 million LinkedIn users around the globe.

To find out more visit business.linkedin.com.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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