[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube gets TrueView for Action Ads

February 3, 2022

Google has just announced TrueView for Action, a new video ad unit for YouTube.

Roll up

TrueView ads are optimised for mobile, allowing brands to include a call-to-action banner both during and at the end of your video.

Banner text can be tailored – for example “Get a quote”, Book now”, and “Learn more”.

Google says the TrueView for Action ads are advantageous for brands offering products and services with high consideration elements, such as finance, automotive, and travel.

Look at this

YouTube also revealed that 47% of US adults aged 18 – 54 years report they visit YouTube at least once a month to assist with purchasing decisions. That’s a healthy 70 million users.

TrueView for Action ads are now being tested with select advertisers.
 

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment

RECOMMENDED FOR YOU

Meta Kills Off “Creator Studio”

January 30, 2023

Social media managers who use Creator Studio to manage…

Social media managers who use Creator Studio to manage…