Google has just announced TrueView for Action, a new video ad unit for YouTube.
TrueView ads are optimised for mobile, allowing brands to include a call-to-action banner both during and at the end of your video.
Banner text can be tailored – for example “Get a quote”, Book now”, and “Learn more”.
Google says the TrueView for Action ads are advantageous for brands offering products and services with high consideration elements, such as finance, automotive, and travel.
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YouTube also revealed that 47% of US adults aged 18 – 54 years report they visit YouTube at least once a month to assist with purchasing decisions. That’s a healthy 70 million users.
TrueView for Action ads are now being tested with select advertisers.