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Instagram innovates with ‘Collection’ ads

Instagram is introduction Collection Ads: blending videos with product catalogs allowing users to shop without leaving the app.

Rise of the Collection Campaign

Following Facebook’s successful test of the new ad form, Instagram is continuing to “bring together video and direct-response in a compelling way that leads to better results across the board.”

High-end fashion and cosmetic brands Birchbox and Revolve are among the first to market through Instagram’s ‘Collection’ ads with 200 million followers being exposed to campaigns.

Instagram integral to Facebook

Facebook’s earnings are reportedly showing less users are engaging through the flagship social app, which has begun to effect the bottom line as well as more than five million advertisers.

Cross-platform flexibility has become essential to Facebook’s business model, with “about two-thirds of the visits to Instagram business profiles are from people who don’t yet follow them,” according to Facebook’s chief operating officer, Sheryl Sandberg.

Users aren’t just falling off the radar, but rather migrating within the company’s properties. This could lend to more advancements in online shopping, less lurking and more Instashopping.

Have you been using more Instagram than Facebook lately? What are your thoughts on the new shopping trends. Give us your thoughts in the comments.

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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