Apple TV is getting a new content supply channel—Amazon Prime and its catalogue of 5000 films and TV shows.

Officially Amazon

Interested parties have known it was likely for some time, but it’s only just become official.

After aeons of negotiations, Amazon Prime is finally coming to Apple TV. By no small coincidence, Apple TV products are again going to be for sale on Amazon.

It’s a win for Apple, but maybe a small one. Users will still need an Amazon Prime subscription to access the content—much of which is already available through numerous other services.

Prime primer

Amazon Prime has been on a winning streak in the US. Its membership pushed into the tens of millions a couple of years ago, and it’s continued expanding.

It opened up to customers down-under in late 2016, first simply granting access to international services, then eventually launching its localised Prime Video service.

When it comes

Adding another popular app to the Apple TV interface is sure to please existing customers. It remains to be seen whether it will attract new folks to the fold.

There’s no precise launch date slated yet, though insider gossip says it should be done sometime between July and September 2017.

Is Apple TV’s expanding catalogue got you eager, or have other streaming services got you covered?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.