Apple is planing to shake up its App Store in an effort to improve the platform for both consumers and developers.

Ad + App

Apple is reportedly working on a raft of measures to shake up the App Store experience, in the face of slowing demand and a saturated market.

These include streamlining the time apps take to get approved, and overhauling how revenue is divided with developers.

Significantly, brands will soon be able to places ads directly in the App Store.

App-etite for change

The ads are intended to make app discovery easier and more targeted – something that's been an issue for brands launching expensive apps in a crowded marketplace. 

Recent studies allude to a sluggishness in the app space. Most consumers download new apps less than once a month, and many use the same few apps extensively. 

Apple is looking to address this by launching ads in search. When a user is searching for an app via keywords, you can now bid to have your app placed at the top of the results list. It's a similar model to Google AdWords.

Discovery

Apple is also refreshing its 'Featured' section to only show new apps, and bringing back the Categories tab.

Finally, there's also a plan to help users share apps socially, using the 3D Touch feature on the latest iPhones and tablets.

Stay tuned to see if this helps nudge the needle when it comes to boosting app discovery and revenue.