[SMK] Social Media Knowledge


Apple amps up App Store with Ads

Apple is planing to shake up its App Store in an effort to improve the platform for both consumers and developers.

Ad + App

Apple is reportedly working on a raft of measures to shake up the App Store experience, in the face of slowing demand and a saturated market.

These include streamlining the time apps take to get approved, and overhauling how revenue is divided with developers.

Significantly, brands will soon be able to places ads directly in the App Store.

App-etite for change

The ads are intended to make app discovery easier and more targeted – something that's been an issue for brands launching expensive apps in a crowded marketplace. 

Recent studies allude to a sluggishness in the app space. Most consumers download new apps less than once a month, and many use the same few apps extensively. 

Apple is looking to address this by launching ads in search. When a user is searching for an app via keywords, you can now bid to have your app placed at the top of the results list. It's a similar model to Google AdWords.


Apple is also refreshing its 'Featured' section to only show new apps, and bringing back the Categories tab.

Finally, there's also a plan to help users share apps socially, using the 3D Touch feature on the latest iPhones and tablets.

Stay tuned to see if this helps nudge the needle when it comes to boosting app discovery and revenue.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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