[SMK] Social Media Knowledge


Apple Search Ads come to Asia and Europe

Apple is introducing its pay-per-install ad product for SMEs to overseas markets.

Apple crosses the ocean

As of now, Spain, South Korea, Japan, Italy, Germany, and France are among the international countries able to take advantage of Apple’s Search Ads Advanced.

Thirteen countries in total have access to the ad program, which is rounded out by the US, Canada, Australia, the UK, Mexico, New Zealand, and Switzerland.

Apple is offering $100 credit for new clients to try out the product. Search Ads was originally meant to enable developers to target audiences through keyword searches, gender, location, and installs.

Where to begin

To get started, potential users need only provide the campaign’s budget and how much they wish to pay per install, which Apple can recommend using historical data.

According to inhouse numbers, 70% of App Store visitors use search to find new apps, while 65% of all downloads come directly from the App Store itself.

How does Search Ads payoff? Pretty well actually – with an average conversion rate of 50% and it does so within the new stricter ad guidelines following Facebook’s scandal. For developers, the Apple tree is looking pretty ripe.

Have you had a chance to use Ad Search Basic or Advanced? Have you seen high conversions? We want to know what you think in our comment section below.


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