[SMK] Social Media Knowledge


Audio exclusives at Medium

Audio stories are now live on social journalism platform Medium, but mostly for subscribed members.

Subscriber audio offer

A couple of months ago, Medium launched a US$5 monthly subscription service with a nebulous value proposition of exclusive stories and downloadable content. Now, Medium’s membership page offers folks something more, with the ability to ‘Listen to top Medium stories’.

Medium promises professionally recorded narrations of all member-exclusive content and editor selections.Indeed, the site’s ‘Audio’ tab already features written stories that have an audio stream option available exclusively to subscribers. 

Beyond blog

Medium’s self-proclaimed mission is to provide ‘a place for important ideas that deserve to be heard.’ Audio stories deliver on that ‘to be heard’ bit quite literally.

With a smattering of pages and publications—and both professional and amateur writers generating content on the site—Medium has struggled to practically differentiate itself from other blog sites.

Medium members

Finally, with Audio Stories, Medium’s staking a claim for something a bit unique and possibly worthwhile.

At first, it seems like an interesting take on the paywall: making written content available, but the audio is only for the premium customers. A real incentive for the podcast generation to get in with Medium.

As other sites compete for video supremacy, Medium’s contrarian strategy might win it a few nods and could give it the leg-up it needs to bound towards something more.

Would you pay a premium for audio of your favourite regular reads? Is there another way Medium should have made their subscription service better?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment