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DIGITAL MARKETING NEWS

Facebook prepares for TV onslaught

If 2016 was when video took over social, 2017 is shaping up as the year everyone scrambles to make their own TV shows.

According to reports, Facebook is next cab off the rank.

Channel surfers

Facebook is set to launch dozens of TV-style shows this month, with plenty more in the pipeline.

As it cranks up its content production gears, Facebook is looking to create a mix of short, low-fi videos that will update daily, and higher-budget productions more like traditional TV series.

It’s getting crowded in here

While Facebook has dominated video and live streaming, it will face stiff competition from established heavy hitters Netflix and Amazon.

Plus Snapchat, Twitter, and YouTube are all racing to pump out their own on-demand content.

Either way, it means a bunch more viewing options will soon be upon us. How watchable they are remains another matter.

Would you watch Facebook TV? Let us know in the Comments.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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