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DIGITAL MARKETING NEWS

Aussie Online Ad Spent Skyrockets

While pundits might be fretting over the real estate bubble, Australian confidence in online spending continues to grow at a cracking pace.

Oi, big spender

According to the IAB/PWC Online Advertising Expenditure Report, Australian online spend topped $1.7 million in the first quarter of 2016.

This record figure marks 25% year-on-year growth. For comparison, the UK and UK digital advertising markets grew by 16% and 20% respectively over the same period.

Mo’ money

Mobile spend is the local superstar, now accounting for 50% of General Display advertising.  

In Q1 mobile ads accounted for $507.8 million. 57% of this was Display, 43% for Search.

Moving pictures

Over the same period, video made up 25% of Aussie digital spend.

FMCG is still the most active player in this category, followed by Motor Vehicles and Retail.

The report used data and information from over 1000 media websites and apps, including Facebook, Google, LinkedIn and Twitter.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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