[SMK] Social Media Knowledge


Promotions on Pinterest: What you Need to Know

Pinterest has quickly became a popular place for promotions, however its evolving rules have progressively restricted allowable mechanics. 

What you can’t do

Here’s a summary of Pinterest’s current promotions guidelines. While similar in many respects to other platforms, there are notable differences.

  • Don’t tie entry to a minimum number of Pins, or to each Pin, board, like or follow – much like Facebook’s ban on Like-gating.
  • Don’t suggest Pinterest sponsors or endorses your promotion. While your T&Cs don’t have to specifically say this, it’s good practice to cover it.
  • Don’t ask entrants to:

o        Pin a specific image or the promotion T&Cs.

o        Pin from a selection – entrants should be able to Pin what they like.

o        Comment to enter – this is considered spam.

o        Vote with Pins, boards or likes.

Entries must be restricted to one per person. That’s a key difference to other platforms.

What you can do

Pinterest’s rules are about encouraging brands to run creative promotions.

You can ask entrants to create a board based on things they like. For example, recipes they’ve made using a specific ingredient (great for FMCG brands), or favourite pieces from your product catalogue.

Or you can run a scavenger hunt and ask entrants to Pin from their boards images that they think match the clues.

What you must do

Comply with Pinterest’s terms of use and promotions guidelines, and all applicable laws, for example gaming and privacy laws. Don’t make misleading statements about your promotion.

As we’ve said previously, moderate games of skill and ensure your T&Cs allow you to do this. Full T&Cs must also be provided, ideally on your website.

If you’re unsure what to do, get some advice. It’ll give you the peace of mind you need to help your promotion succeed. 

David Kelly is the founder of KHQ Approved, a fixed fee commercial contract review service. Peace of mind from an experienced team for a reasonable price.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment