[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Brand security & YouTube: Ads or Branded Content?

No-one wants their brand to appear beside bad content. After some highly publicised such occurrences in 2017, marketers began looking more critically at online video options—a response dubbed the ‘adpocalypse’.

So, where exactly do we stand? Is it safe to delve back in?

YouTube’s AI Take-downs

Google is eager for us all to know they’ve improved YouTube services to better protect big-spending advertisers.

In 2017’s final quarter, they removed over 8 million videos for breaching guidelines (mostly spam or adult content).

More than three quarters of these downed videos were detected by automated computer analysis: they didnot have to wait for a user to flag the content. 76% of the machine-flagged videos were removed while the view-count was still zero.

That’s some impressive auto-detection. But does it mean your ads will only show where you want them?

Influencer immunity

Forbes contributor Fruzsina Eordogh says no. She cites a CNN report that the ads of over 300 companies have run on extremist content. She sees ‘the Adpocalypse continuing indefinitely’.

Eordogh says that ‘partnerships with individual creators are the safest bet for marketers’. She notes that it can be more time consuming but will reward with confidence in the content.

Did the Adpocalypse make you rethink your strategy?  Are influencers the answer to placement risks?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment