[SMK] Social Media Knowledge


ShopStyle launches new Instagram widget

Many fashionistas will be familiar with ShopStyle as a shopping search engine. However, ShopStyle also has its fingers in the social monetisation pie via their offshoot, ShopStyle Collective.

And now, ShopStyle Collective is launching a new widget to help influencers rake in revenue from the images they post to Instagram.

All about the $$$

ShopStyle Collective was established as a platform to help fashion bloggers monetise their influence.

Instagram has traditionally proven a little tricky in this respect. Its rise to popularity as a platform for fashion brands has been syphoning away some of the audience that traditionally vistied fashion blogs.

That makes it more difficult for bloggers to earn income for their efforts.

With the launch of their new ‘Looks & Collections’ widget, they’re hoping to help style bloggers to make the most of the image sharing network, allowing them to rake in revenue from their own Instagram posts.

An elegant solution

The new widget is a pleasantly simple solution. It allows for influencers to create a dynamic landing page that collects all of their most recent Instagram posts, complete with links to purchase the featured products.

Influencers simply stick the link to their ‘Looks & Collections’ landing page into the bio slot on their Instagram profile. 

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