[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Brands take to Story Ads on Snapchat Discover

Snapchat has launched Story Ads, a new format allowing easy to access brand tiles in the Discover feed.

Visibly snappy

Snapchatters can view collections to upwards of three to 20 Snaps within a given product category, from movies and fashion to product lines.

Fifty Shades Freed recently saw success in reaching audiences through viewable snaps and interviews that users could follow and enjoy.

Users were able to view movie details, appreciate styles of the red carpet premiere and buy tickets, all without ever having to leave Snapchat.

Proof in the pudding

According to Snapchat, a Universal Studios’ Story Ad saw a 54% hike in completion rates and a 12% increase in open rates.

The studio was able to connect with their target demographic, keep them engaged through movie release fanfare, and provide tickets, all from one app.

Marketers can find out more through Snapchat’s Ads Manager, but for now it's all about narrowing in on that one audience and snapping their language.

What do you think about Snapchat’s new Story Ads? Give us your opinion in the comments below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU