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Brands take to Story Ads on Snapchat Discover

Snapchat has launched Story Ads, a new format allowing easy to access brand tiles in the Discover feed.

Visibly snappy

Snapchatters can view collections to upwards of three to 20 Snaps within a given product category, from movies and fashion to product lines.

Fifty Shades Freed recently saw success in reaching audiences through viewable snaps and interviews that users could follow and enjoy.

Users were able to view movie details, appreciate styles of the red carpet premiere and buy tickets, all without ever having to leave Snapchat.

Proof in the pudding

According to Snapchat, a Universal Studios’ Story Ad saw a 54% hike in completion rates and a 12% increase in open rates.

The studio was able to connect with their target demographic, keep them engaged through movie release fanfare, and provide tickets, all from one app.

Marketers can find out more through Snapchat’s Ads Manager, but for now it's all about narrowing in on that one audience and snapping their language.

What do you think about Snapchat’s new Story Ads? Give us your opinion in the comments below.

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SMK Editor

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