[SMK] Social Media Knowledge


By 2020 Half of Tap Purchases will be Apple Pay

As contactless instore purchases become more the standard, experts are predicting Apple will take the lead.

Plentiful fruits

In the not-too-distant future, among debit, credit, and mobile transaction (like Google Pay and Samsung Pay) 50% of contactless device purchases will be Apple, according to Juniper Research.

Due to Apple Pay’s wallet being included with iPhone manufactured devices, there’s no extra step of adding a third-party app for transactions. 

With every tech brand and their dog offering pay services, such as Fitbit Pay and Huawei Pay, these non-Apple ventures are unlikely to garner much of the market.

The data

According to Juniper Research, OEM (original equipment manufacturer) wallets, like Apple Pay, will account for over $300 billion in store transactions.

Contactless banking and credit cards will still take up the vast majority of the market, with OEM accounting for roughly 15% overall but that is still a significant number.

What’s also raised eyebrows is that Android-based smartphones currently dominate the world market, yet Apple pay remains prevalent. Regardless of device, it seems people want to keep their loot with the fruit.

Do you use Apple Pay on a non-Apple device? Are you surprised at the predicted market penetration of OEM wallets?

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment