[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook Pixel plays with Cookies

Facebook is rolling out a new data collection protocol that could overlap with Apple products.

Cookies for Apple cores

To the surprise of many Apple users, the Facebook Pixel will allow advertisers to have access to cookie information gathered through Safari.

In the footsteps of Microsoft and Google, Facebook Pixel will enable marketers to mine Safari data for measuring and optimising social media campaigns.

The change came into effect on October 24, however advertisers can opt out at any point through accessing the Settings tab in Events Manage,r and turning off the option in Ads Manager.

Who’s not onboard

VP of media at Periscope, Jen Brady, believes brands in sectors dealing with sensitive information will likely opt out of the first-party cookie collection, while entertainment brands will adopt quickly.

Facebook has been stressing that businesses must disclose how they’re cookies are being shared and collected, according to its business tools terms.

Meanwhile, Apple will be tightening ITP and moving from a 24 hour storage window for third-party cookies to a zero storage policy. It seems these cookies could make users hungry for change.

Would you mind if your cookie data is shared third party? What do you think this means for cross-platform promotions? Let us know in the comment section.

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