[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Millennials rally around Snapchat despite Instagram’s advances

It seems tales of Instagram’s victory over Snapchat have been greatly exaggerated. And that millennials aren’t quite as fickle as pop-culture would have us believe.

To whit: a new study shows millennials are sticking by Snapchat, despite Instagram’s best efforts.

Snap to it

Instagram Stories, a clone of Snapchat Stories, has torn a big chunk from Snapchat’s user base and growth prospects.

However it’s not all bad news for Snapchat. One survey of 10,000 users aged 13 to 25 found 69% said their Snapchat usage hasn’t reduced since Instagram Stories launched.

Can there be only one?

While brand ambassador platform Heartbeat found 74% of its 1700 users surveyed continue to post most often on Snapchat. Specifically, 60% post a Snapchat Story every day, compared to 18% for Instagram Stories.

Slightly more (51% to 49%) would choose Snapchat over Instagram, if they could keep only one app. Significantly, 77% said Instagram ads were more relevant.

While there’s no doubt Snapchat has taken a body blow from Instagram, new innovations including on-demand TV show Snapchat isn't out for the count – by a long shot.

Do you advertise on Snapchat? Let us know about your experience in the Comments.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment