[SMK] Social Media Knowledge


Millennials rally around Snapchat despite Instagram’s advances

It seems tales of Instagram’s victory over Snapchat have been greatly exaggerated. And that millennials aren’t quite as fickle as pop-culture would have us believe.

To whit: a new study shows millennials are sticking by Snapchat, despite Instagram’s best efforts.

Snap to it

Instagram Stories, a clone of Snapchat Stories, has torn a big chunk from Snapchat’s user base and growth prospects.

However it’s not all bad news for Snapchat. One survey of 10,000 users aged 13 to 25 found 69% said their Snapchat usage hasn’t reduced since Instagram Stories launched.

Can there be only one?

While brand ambassador platform Heartbeat found 74% of its 1700 users surveyed continue to post most often on Snapchat. Specifically, 60% post a Snapchat Story every day, compared to 18% for Instagram Stories.

Slightly more (51% to 49%) would choose Snapchat over Instagram, if they could keep only one app. Significantly, 77% said Instagram ads were more relevant.

While there’s no doubt Snapchat has taken a body blow from Instagram, new innovations including on-demand TV show Snapchat isn't out for the count – by a long shot.

Do you advertise on Snapchat? Let us know about your experience in the Comments.

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