After being in development more than four years and in beta most of 2016, Amazon Go might be coming to a shop near you soon.
Close the pod bay doors
Go is an app that lets users enter a store, complete their shopping, and walk out the door. All without having to interact with anyone.
The system works through a clever range of sensors and tech that tracks products as they’re taken off shelves and added to a virtual shopping cart.
Once the shopping list is ticked off, a bill is sent to your Amazon account.
Easy does it
For now, Go is only available in one location at a food store in Seattle, custom built for the service.
More pop-up shops are planned in the US and further afield in 2017.
While Amazon tinkers with new ideas spanning drones to TV shopping shows, Go provides a glimpse into how retail may look in the not-too-distant future.
If Go's better at detecting items in the bagging area than current self check-outs, we’re all for it.
RECOMMENDED FOR YOU
[NEW STUDY] Google Organic & Paid Traffic Falls
The search landscape is shifting fast, and marketers can…
The search landscape is shifting fast, and marketers can…
[NEW STUDY] Instagram Brand Engagement Down 28%
Social media engagement is becoming more challenging as competition…
Social media engagement is becoming more challenging as competition…
Meta Ads Come To Instagram Threads
Meta has officially started testing ads on Threads, marking…
Meta has officially started testing ads on Threads, marking…