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Digital in 2017: An Overview by We Are Social

February 3, 2022

We Are Social has released its Digital in 2017: Global Overview report. It's packed with juicy details about all things online and social. Here are the highlights.

Half full

The internet turned 25 last year. Now half of the planet is online, and use a smartphone.

Today more than half of global internet traffic now comes from mobile phones, and there are 2.8 billion global social media users – or 37% of the planet. 

Shoppers

Aside from phones and social, a lot of people really like to shop. More than one in five people have shopped online in the past 30 days.

Put another way, there are 1.61 billion e-commerce users, or 22% of the globe.

Australasia

Closer to home, the report found there are 1.4 billion active social media users in the Asia Pacific, marking a 35% penetration for the region.

Over the past year the Asia Pacific has added a respectable 1.5 billion new social media users.

To read the full report visit slideshare.net.

Learn with SMK through March

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

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Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

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Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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