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Digital in 2017: An Overview by We Are Social

We Are Social has released its Digital in 2017: Global Overview report. It's packed with juicy details about all things online and social. Here are the highlights.

Half full

The internet turned 25 last year. Now half of the planet is online, and use a smartphone.

Today more than half of global internet traffic now comes from mobile phones, and there are 2.8 billion global social media users – or 37% of the planet. 

Shoppers

Aside from phones and social, a lot of people really like to shop. More than one in five people have shopped online in the past 30 days.

Put another way, there are 1.61 billion e-commerce users, or 22% of the globe.

Australasia

Closer to home, the report found there are 1.4 billion active social media users in the Asia Pacific, marking a 35% penetration for the region.

Over the past year the Asia Pacific has added a respectable 1.5 billion new social media users.

To read the full report visit slideshare.net.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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