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Digital in 2017: An Overview by We Are Social

We Are Social has released its Digital in 2017: Global Overview report. It's packed with juicy details about all things online and social. Here are the highlights.

Half full

The internet turned 25 last year. Now half of the planet is online, and use a smartphone.

Today more than half of global internet traffic now comes from mobile phones, and there are 2.8 billion global social media users – or 37% of the planet. 


Aside from phones and social, a lot of people really like to shop. More than one in five people have shopped online in the past 30 days.

Put another way, there are 1.61 billion e-commerce users, or 22% of the globe.


Closer to home, the report found there are 1.4 billion active social media users in the Asia Pacific, marking a 35% penetration for the region.

Over the past year the Asia Pacific has added a respectable 1.5 billion new social media users.

To read the full report visit slideshare.net.

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June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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