Number Crunch: PayPal 2016
While Apple Pay and Square might have a certain cultural chic, PayPal remains the undoubted king of the online payments block. The Facebook of transactions, if you will. Now 18 years old, today we’re looking back at the venerable, and very powerful, pay mast ....
23/05/2016
MarTech Monday: YouTube clamps down on copyright
23/05/2016 SMK Editor
Will great power comes great responsibility. While this was originally Spiderman’s mantra, the sentiment equally applies to today’s content creators. Which is why YouTube is now clamping down even more stringently on copyright infringement. ....
Google Keyboard rolls out one-handed texting mode
20/05/2016 SMK Editor
One of the essential skills for any modern marketer is the ability to text and send emails with one hand - preferably while tweeting, 'gramming, and pinning with the other. Now a new update from Google makes it easier to juggle the demands of the modern digita ....
Twitter Connect Tab
20/05/2016 SMK Editor
Twitter has just released Connect, a new feature designed to help you follow relevant accounts. New friends Twitter announced the release in a blog ....
Twitter Case Study: How to make Direct Response Tweets more effective
19/05/2016 SMK Editor
It's not what you say, it's how you say it. That's how Twitter is framing the findings around its latest study into effective tweets during ad campaigns. Twitter ....
Social Media Fail: Microsoft
19/05/2016 SMK Editor
Technology is a genuine wonder of the world, but some concepts are best left to The Jetsons and Futurama. Too smart for her own good Earlier this year, Microsoft launched a chatbot using the Twitter account TayTweets (@TayandYou) with the intention of re ....
Video's going nuts on Snapchat
18/05/2016 SMK Editor
Snapchat might be know for its ephemeral messaging feature, but video is becoming kind of a big deal on the app. Visionary? Snapchat video started to get big around May 2015, when daily views were a respectably 4 billion. Now Sna ....
Instagram buys up big on video
18/05/2016 SMK Editor
If images aren't doing enough for you, Instagram's latest feature might just be the ticket. The Facebook-owned app is adding video channels to the Explore Tab, continuing their embrace of moving pictures. On a silver platter The most prom ....
SMK's app of the week: Encode
17/05/2016 SMK Editor
As the days become shorter and the weather cools, you'll probably be spending more time indoors. Sure, you could spend it binge-watching House of Cards on Netflix. But when you're done with Frank Underwood, why not learn something new? Like coding. ....
Edit on-the-go with Videorama
17/05/2016 SMK Editor
Video's one of the most shareable content on social, but anyone who's ever had to edit a mini masterpiece knows patching all that footage together can be technical and time-consuming. Something that new app ....
Number Crunch: Periscope
16/05/2016 SMK Editor
Live streaming is so hot right now. While Facebook has been throwing its considerable weight into the game - Periscope was one of the first. Read on to find out more about the plucky live streaming video app. Friends in high places Periscope was ....
MarTech Monday: Boomerang for Gmail
16/05/2016 SMK Editor
Timing can be everything - unfortunately our lives seldom let us attend to everything at the perfect pace. That's where Boomerang for Gmail kicks in. Boomerang Boomer ....