What Snapchat Memories can do for marketers

18/08/2016 SMK Editor

Snapchat recently rolled out a new feature called Memories, and it's potentially the most transformative feature yet rolled out on the app. What are Snapchat Memories? For the first time users will be able to share content from outsi ....

Twitter launches Automated Verification for brands

17/08/2016 SMK Editor

Twitter has recently launched Automated Verification, making it easier for brands to establish their online credentials and avoid trolls an ....

Facebook owns social media Ad Spend

17/08/2016 SMK Editor

It’s been a decent month for Facebook. Messenger recently passed the 1 billion mark. Now it transpires that Facebook owns 67% of social media ad spend. ....

Live stream with your contacts with Peek

16/08/2016 SMK Editor

Can't get enough of live streaming but don't always want to broadcast to the world? Consider clever new app Peek. Peek-a-boo Peek is designed for private streaming between contac ....

Privacy and Social Media Hoaxes

16/08/2016 SMK Editor

You’ve likely seen Facebook posts showing heart-wrenching images of desperately ill children, asking you to comment ‘Amen’. This is a common type of social media hoax called ‘Like farming’. Other common hoaxes include offers of free g ....

Periscope ups live streaming to match Facebook

15/08/2016 SMK Editor

It’s been a big month for Facebook Live – the streaming service got longer, enhanced features, and even audience targeting. Now Twitter’s Periscope is keeping up with the Joneses with its latest raft of updates. Trailer Park ....

MarTech MashUp: Twitter Dashboard for SMEs

15/08/2016 SMK Editor

In a bid to make managing ads (and spending dollars) easier, Twitter has introduced a new dashboard for marketers and SMEs. Dash it Twitter Dashboard ....

New Ways to Shop on Pinterest

15/08/2016 SMK Editor

Pinterest has rolled out new features making it easier for users to shop on the platform. Pin to win Buyable Pins, which first launched on mobile last year, have now come to the web. Pinterest has also added a Shopping Bag, which lets you shop fo ....

Instagram rolls out Business Tools

12/08/2016 SMK Editor

Welcome to Instagram Business, please come in and enjoy your new home for insights. Revealed in June and announced as 'coming soon', Instagram's business tools are rolling out now across Australia, New Zealand and the US. To mark the launch, In ....

Rocket Data packs LinkedIn's bags

12/08/2016 SMK Editor

If Elton John's Rocket Man said "it's gonna be a long, long time," it appears LinkedIn didn't want to listen. The professional social network has created an iOS caching service called Rocket Data, promising a more efficient system for managin ....

Facebook pushes Instant Messenger

11/08/2016 SMK Editor

The Messenger experience just became more immersive, nabbing the popular Instant Articles feature from the Facebook app. Fast and friendly The latest move comes as the company continues to separate Messenger from Facebook, most recently giving the app a ....