Google buys NZ-developed social start up Wildfire

12/08/2012 SMK Editor

Google acquires marketing start-up Wildfire to help the world's largest internet search company expand further into social media. ....

Australian ruling on Facebook comments causes wide-ranging uncertainty

10/08/2012 SMK Editor

Last week, the Australian Advertising Standard Bureau ruled that user-generated comments found on a brand’s Facebook page should be subject to the same regulations as conventional marketing and advertising efforts ....

Facebook aims to monetise mobile market with app ads

10/08/2012 SMK Editor

In the same week that Google announced almost half of all Olympic related searches in Australia were made using mobile devices, Facebook has announced testing of a new ad unit aimed at driving installs of mobile apps. ....

Social Gifting: Its all in the way you Wrapp It

06/08/2012 SMK Editor

Social gifting has arrived in Australia with Swedish based Wrapp launching with the support of several Australian retailers ....

Facebooks New Tools Aim Straight at Marketers

06/08/2012 SMK Editor

Facebook has added a number of new marketing features further highlighting the platforms potential as a marketing tool. ....

Facebook introduces the Recommendations Bar, claim boost to click through

05/08/2012 SMK Editor

New social plug-in makes it easier to find articles based on what your friends like and share ....

Aussie-made app Tonight! gets update to make planning your night easier

05/08/2012 SMK Editor

iOS app is all about letting your friends know where you are and who you’re seeing tonight. ....

Google Map Maker launches in Australia

03/08/2012 SMK Editor

Australians have now been approved to add their own magic touches to Google Maps ....

How much is your Gmail account worth?

02/08/2012 SMK Editor

Backify’s Gmail value calculator values the average Gmail account at $3,588.85. ....

Cloud Computing Transforming User and Business Behaviour

02/08/2012 SMK Editor

Cloud computing is changing the way marketers, businesses, and people work, interact and play. ....

Foursquare Implements Paid Ads with Promoted Updates feature

02/08/2012 SMK Editor

The online check-in service launches its first moneymaking feature -- letting brick-and-mortar merchants announce updates and specials to bring in local customers. ....