[SMK] Social Media Knowledge

Digital Marketing News

And now for the tweather

As the nation moved on from Australian Open fever, tweets about everything from politics to ponies occupied centre court in the world of tweets. ....

03/02/2012

Mortein Cops a Spray

02/02/2012 SMK Editor

The announcement that Mortein is moving production offshore resulted in a social media backlash that has killed a successful Facebook campaign ....

Google Search Plus Your World

02/02/2012 SMK Editor

Is including your social graph in search results beneficial? We talk to three SEO experts about their take on Google's new Search Plus Your World. ....

The German motor giant has announced plans to integrate Facebook, Google and Yelp into vehicles' computer systems from 2013. ....

Window shopping used to be harmless, but Net-A-Porter has changed that. ....

Toolbox: Twellow

01/02/2012 SMK Editor

Ever wished there was a yellow pages for twitter? Well this is it. Twellow taps into Twitter and categorises members for effective searching. ....

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A new report from The Boston Consulting Group expects 3 billion to people to be online by 2016 and says businesses must go digital. ....

Mapping the trends

31/01/2012 SMK Editor

John Barratt, co-founder of Trendsmap, talks about keeping ahead of the game, people power and his new project. ....

An advertisement showing star of Ferris Bueller's Day Off Matthew Broderick calling in sick had viewers speculating about a sequel, but it's just a clever play by Honda. ....

We look at some easy ways Google+ can help build brand awareness ....

The Tree of Like

30/01/2012 SMK Editor

Taking advantage of the reach of Facebook for professional purposes, Branch Out is growing day by day. ....

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We look at how Mortein’s campaign to save its iconic mascot has already attracted over 200,000 Facebook likes. ....