Buddy Up exercise partner campaign for Triaction works out nicely
In our latest social media case study, SMK looks at the Triaction Buddy Up Facebook campaign aiming to help fitness-conscious women find buddies to work out with and stay motivated. ....
12/03/2012
This week's tweather round-up
09/03/2012 SMK Editor
Twitter has been ablaze this week with Ugandan warlords, nasty jealous swipes and Australian Politics. ....
Top 5 tips: Twitter Hashtags
09/03/2012 SMK Editor
How can you use hashtags to host discussion? ....
Social Regulation: the outcome of consumer actionism?
07/03/2012 SMK Editor
Grant Smith, GM of Edelman explores the notion of Social Regulation in part one of a three-part series. ....
Herald Sun prepares for paywall launch next week
05/03/2012 SMK Editor
The Herald Sun has announced changes to the Herald Sun website, including a significant redesign and a Freemium (paywall) model. The changes will go live next week. ....
Leggo’s Personalised Love Songs have fans singing praises
05/03/2012 SMK Editor
SMK looks at how BWM Melbourne and HardHat Digital delivered a personalised love song campaign via Facebook for Leggo’s. ....
Expert insight: Facebook Timeline for business
02/03/2012 SMK Editor
We speak with some of Australia's best digital experts about Timeline for Facebook pages. ....
5 tips: Facebook Timeline for Pages
01/03/2012 SMK Editor
On 31 March 2012 all Facebook Pages will move to timeline. Here's our top five tips for redecorating. ....
Behind the Paywall
29/02/2012 SMK Editor
As the Herald Sun moves to a freemium model, we take a look at how The Australian fared with their paywall. ....
Three tips from marketing rock stars
26/02/2012 SMK Editor
Last week I met Global Business Celebrity, Jeffrey Hayzlett and interviewed Scott Stratten, author of Un-marketing. ....
Expert profile: Media Gang
26/02/2012 SMK Editor
As editorial budgets become tighter, the number of Australian media professionals freelancing is growing. ....
Number Crunch: Mobile phone purchases
23/02/2012 SMK Editor
Almost one in three young people would like promotions sent to them via mobile, and one in three have made or considered making purchases via smartphone. ....