[SMK] Social Media Knowledge

Digital Marketing News

How to measure your Klout

We look at how social rating system Klout is helping brands and individuals connect. ....

02/07/2012

Digital agency VML’s ColorBurst Lip Butter Bump app for Revlon is all about driving real-world physical interaction with the global makeup giant. ....

Digital agency BMF and The Smith Family unveil their first interactive ad in Sydney’s Pitt Street Mall. ....

The social network faces backlash after changing members’ email addresses. ....

LinkedIn gets video calling

26/06/2012 SMK Editor

The Hookflash app brings video calling to LinkedIn on the iPad, turning the tablet into a business phone. ....

Echoer brings places to life

26/06/2012 SMK Editor

Location-based app Echoer makes waves in the mobile social networking scene. ....

Facebook’s Sponsored Posts for Mobile are proving to be more successful than their desktop rival. ....

We chat to Simon Betschel from Sensis about how Australian brands can be using social more successfully. ....

Find out how Australian brands are benefiting from Google+, available as a free download for a limited time only. ....

Sydney agency The Conscience Organisation gets interpersonal with the Smile Maker campaign ....

Foursquare reinvents recommendations

19/06/2012 SMK Editor

Foursquare unveils the newest version of its popular location-based mobile app, transforming it into a fully-fledged recommendations service. ....

Skype dials up Conversation Ads

19/06/2012 SMK Editor

The popular online calling service is rolling out ads in what's sure to be a talking point with consumers. ....