Huon Bush Retreats makes a powerful offer

09/05/2012 SMK Editor

Billed by Facebook as “a great way to drive new people to your business and engage customers”, a trial of the new Offers feature by Huon Bush Retreats has proved just how powerful the tool can be. ....

Etsy weddings

08/05/2012 SMK Editor

Crafty brides and grooms have often turned to Etsy for hand-made finishing touches to their wedding outfits, gifts and décor. Now they can park their registry at Etsy too. ....

Kleenex Cottonelle takes to Pinterest for an Aussie first

07/05/2012 SMK Editor

Touted as an Australian first, Kleenex Cottonelle Australia's Pin to Make a Difference campaign harnesses Pinterest’s unique female appeal to get mums sharing eco-friendly tips. ....

Blackberry schedules a wake up call for Monday

04/05/2012 SMK Editor

Blackberry has staged protests and sent mysterious letters in an activation campaign which is scheduled to be revealed on Monday. ....

Barbie opens her closet to her biggest fans

03/05/2012 SMK Editor

SMK looks at how new technology and savvy PR made Barbie’s Dream Closet a reality. ....

Combatting trolls

02/05/2012 SMK Editor

Yelp Director of Marketing Laura Nestler shares how the online review site and community combats trolls. ....

Facebook Offers

02/05/2012 SMK Editor

Facebook has launched a new ‘Offers’ feature allowing businesses to deliver deals directly to their brand’s page and to the News Feeds of their subscribed users. ....

The Secret to Social Media Success: Be Social

01/05/2012 SMK Editor

Claudio Pannuzio discusses the ‘social’ in social media. ....

Expert profile: Yelp Marketing Director Laura Nestler

27/04/2012 SMK Editor

Laura Nestler joined Yelp in 2007 in Portland and has since set up Yelp in London and Australia. She speaks with SMK about her journey. ....

Red Cross Australia targets nuclear weapons

27/04/2012 SMK Editor

Six months into Red Cross Australa's 'Target Nuclear Weapons' campaign, SMK looks at the work behind the campaign, which seems destined to reach one million people this year. ....

Few on board with updated public transport app

26/04/2012 SMK Editor

The recently released Victorian Public Transport app has received over 2,200 ratings in the app store, equating to a measly 1.5 stars. ....