Leggo’s Personalised Love Songs have fans singing praises
SMK looks at how BWM Melbourne and HardHat Digital delivered a personalised love song campaign via Facebook for Leggo’s. ....
05/03/2012
Expert insight: Facebook Timeline for business
02/03/2012 SMK Editor
We speak with some of Australia's best digital experts about Timeline for Facebook pages. ....
5 tips: Facebook Timeline for Pages
01/03/2012 SMK Editor
On 31 March 2012 all Facebook Pages will move to timeline. Here's our top five tips for redecorating. ....
Behind the Paywall
29/02/2012 SMK Editor
As the Herald Sun moves to a freemium model, we take a look at how The Australian fared with their paywall. ....
Three tips from marketing rock stars
26/02/2012 SMK Editor
Last week I met Global Business Celebrity, Jeffrey Hayzlett and interviewed Scott Stratten, author of Un-marketing. ....
Expert profile: Media Gang
26/02/2012 SMK Editor
As editorial budgets become tighter, the number of Australian media professionals freelancing is growing. ....
Number Crunch: Mobile phone purchases
23/02/2012 SMK Editor
Almost one in three young people would like promotions sent to them via mobile, and one in three have made or considered making purchases via smartphone. ....
Come fly with me - KLM's Meet & Seat
22/02/2012 SMK Editor
Social media savvy airline KLM offers passengers the opportunity choose who they sit next to. ....
Quick Tips on Driving Change
21/02/2012 SMK Editor
Get Schmart Marketing conference in Melbourne was co-hosted by Jeffrey Hayzlett who spoke about driving change. ....
Pascall Hits the Road
19/02/2012 SMK Editor
Mango PR and Events teams with MORE FM to deliver an ambitious social media-supported experiential campaign for Pascall New Zealand. ....
This week's tweather round-up
17/02/2012 SMK Editor
It’s been a tumultuous week of tweather: obituaries, boats, lots of love and airlines that won't take flight. ....
Rekorderlig partners with Swedish blogger Caroline Blomst to charm Australians
16/02/2012 SMK Editor
Cider Rekorderlig makes Swedish blogger Caroline Blomst face of their ‘Beutifully Swedish’ campaign in Australia. ....