Rocketman shoots for the stars
Rocketman Media matches content with online communities. Director Emir Mani talks about bringing bloggers and brands together. ....
28/11/2011
ARIAs hangout in Google+ Global First
27/11/2011 SMK Editor
The ARIA Awards have teamed up with Google to produce the world’s first red carpet Google+ Hangout event. ....
Blog profile: The PR Warrior
24/11/2011 SMK Editor
Public relations, marketing and communications industry stalwart, Trevor Young, tells stories ‘from the front line of the communication revolution’ in his blog, The PR Warrior. ....
Kyle Sandilands rant sees advertisers withdraw support of radio show
24/11/2011 SMK Editor
The latest misdemeanour from Kyle Sandilands continues to cause trouble for Austereo. ....
Beer for Thought
23/11/2011 SMK Editor
Boutique beer Coopers 62 launches an integrated campaign encouraging people to explore the different ways to enjoy beer. ....
NRMA glams up portable insurance
22/11/2011 SMK Editor
NRMA has teamed up with local designers and celebrities to promote its new portable insurance TVC campaign. ....
Qantas competition off course
22/11/2011 SMK Editor
A competition launched through Qantas' Twitter account has successfully resulted in a trending hashtag, but a negative response. ....
More than half of Australians now shopping online
21/11/2011 SMK Editor
A new report shows Australian shoppers are increasingly buying online, offering new opportunities for retailers. ....
Lorna Jane brings social media in store
20/11/2011 SMK Editor
The activewear giant has installed a digital mirror in its Brisbane store that lets customers ask friends advice on clothing via Facebook. ....
AAMI gives Australians fifteen minutes of fame
20/11/2011 SMK Editor
The insurance company is giving its Facebook fans the chance to star in a new TVC. ....
Blog profile: Not Quite Nigella
18/11/2011 SMK Editor
Lorraine Eliott's Not Quite Nigella has grown to become one of Australia's leading food blogs and a valuable environment for promotion and advertising. ....
Sony finds enthusiasts in their social community
17/11/2011 SMK Editor
Sony has launched a range of compact DSLR cameras with two campaigns engaging key enthusiasts to create content. ....