Carlton Dry has launched a national marketing campaign called ‘Hello Beer’ that will run throughout summer.

Beer equals good times

The campaign, created by Clemenger BBDO Melbourne, emphasises the importance of living in the moment and includes calls to actions for young Australians to enjoy summer with friends (and a Carlton Dry).

Carlton Dry keeps it social

‘Hello Beer’ is running concurrently with the ‘Carlton Dry 100’ competition, a year-long campaign promoted through the company's Facebook, Twitter and a dedicated microsite.

The campaign similarly celebrates spontaneous living by offering people the chance to experience a trip to an exotic location, provided they leave within 48 hours of winning.

‘Hello Beer’ will run with TV sponsorship, radio, print, ambient and outdoor channels.