Circulation figures to include online readers
Audit Bureau of Circulations to create a world-first model to monitor digital and print circulation figures ....
19/10/2011
Channel Ten embraces mobile advertising
18/10/2011 SMK Editor
Mobile Embrace has signed an exclusive deal with Channel Ten to become the network’s mobile advertising partner. ....
Facebook launches its first dedicated iPad app
17/10/2011 SMK Editor
The new app from Facebook brings the social networking site’s most popular features to the iPad. ....
Facebook's new ‘Talking About This’ measurement
14/10/2011 SMK Editor
Facebook offers a new metric, ‘Talking about this’ to measure engagement ....
CanTeen takes National Bandanna Day to Facebook
13/10/2011 SMK Editor
CanTeen has turned to Facebook to support promotion of National Bandanna Day on Friday, 28 October 2011 ....
CommBank Ramps up Digital Spend
11/10/2011 SMK Editor
The Commonwealth Bank will double its digital media and advertising spend over the next twelve months, increasing its social media presence and generating more online content. CommBank haven’t revealed exact figures, though Nielsen reports the financial giant spent $55.5m ....
Mobile marketing struggles to convert sales
10/10/2011 SMK Editor
A recent survey from the Australian Interactive Media Industry Association, (AIMIA) shows that despite 60% of Australian mobile users opting in to mobile phone marketing, only 12% of these interactions lead to a direct purchase. ....
Annual reports become interactive online: ANZ's award-nominated annual report
09/10/2011 SMK Editor
ANZ and Origin online annual reports attract awards. ....
Kindle offers an affordable iPad alternative
07/10/2011 SMK Editor
While the iPhone 4S dominated headlines this week, Amazon’s recently released Kindle Fire has the potential to directly impact how SMEs do business. ....
Steve Jobs died today
06/10/2011 SMK Editor
Steve Jobs, co-founder of Apple has died. ....
Apple Unveils iPhone 4S
06/10/2011 SMK Editor
Apple has just unveiled the iPhone 4S, the latest addition to its iPhone line up. ....
Facebook Game: Optus Elephant Air Race
05/10/2011 SMK Editor
In support of significant above the line activity launching Optus’ partnership with Qantas, Optus have launched a Facebook game, the Optus Elephant Air Race. ....