[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Google’s Top 10 Searches in Australia for 2011

Google has revealed the fastest growing search terms in Australia for 2011, with celebrities, technology, sport and TV dominating the results.

The most searched term was for an item that does not yet exist: the iPhone 5, while British singer Adele was the highest-ranking person at #5. News events like Cyclone Yasi (#3), the Royal Wedding (#7) and the Rugby World cup (#8) might have been the top news stories on the list, but they were all trumped by Planking at #4.

The results also showed that Australians are still looking for love, with Love ranking the highest in the What is…? category. The nation now has a scientifically proven sweet tooth, with Red velvet cupcakes and Cake pops topping the Food and Drink section, while AFL dominated Sport and Justin Bieber was the most searched term in Google Images.

The findings come courtesy of Google’s Zeitgeist Project, which the company has used for the past 11 years to track global trends in searches. Here is a snapshot into some of Australia’s search habits:

Top 10 Fastest Rising Searches

1. iPhone 5
2. Minecraft
3. Cyclone Yasi
4. Planking
5. Adele
6. Angry Boys
7. Royal Wedding
8. Rugby World Cup
9. Iphone 4s
10. Rebecca Black

Top 5 news searches

1. YouTube
2. Julia Gillard
3. Facebook
4. iPhone5
5. Qantas

Top 5 food and drink searches

1. Red Velvet Cupcakes
2. Cake pops
3. Macaroon
4. Massaman Curry
5. Anzac Biscuits

Top 5 'what is…?' searches

1. Love
2. Energy
3. Planking
4. Culture
5. Electricity

A full list of Australian searches can be found on Google’s Zeitgeist 2011 website.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Meta Bets Big on Meta AI

Meta has recently amplified its role in the generative…

Meta has recently amplified its role in the generative…