WhatsApp Expands Business Features

02/11/2020 SMK Editor

Business Is Booming For WhatsApp Business WhatsApp launched its Business app in 2018. The Business app, which is free, is designed to help businesses connect with their customers and establish an official presence on a platform that&rsq ....

Instagram Expands IGTV Ads & Live Video Fan Badges

01/11/2020 SMK Editor

New Instagram Features For Marketers & Creators  Instagram is casting itself as the hero their army of influencers never knew they needed with two key announcements. The platform has announced a double whammy of measures that wi ....

TikTok Launches Shopify Social Commerce Partnership

30/10/2020 SMK Editor

TikTok Channel Launch On Shopify Opens Door To Easy Ads & Sales  TikTok has expanded its social commerce offering through a new partnership with Shopify, now making it easier for Shopify’s massive base of merchants to reach a youn ....

LinkedIn Upgrades Events With New Organic & Ad Features

27/10/2020 SMK Editor

Corporate Events Get Significant Boost On LinkedIn LinkedIn has been tinkering with their Events offering all year. Have they finally struck gold? In March they launched their beta version of Events, which required a lot of improvement ( ....

Facebook & Instagram Holiday Shopping Upgrade

25/10/2020 SMK Editor

Facebook Fires Up Shopping Custom Audiences & Product Tags  In a timely boost for marketers and eCommerce brands across the world, Facebook has introduced a host of new tools to help businesses make the most of the Christmas rush. ....

Meet The NEW Google Analytics

20/10/2020 SMK Editor

GA4 Upgrades Machine Learning, Integrations & Privacy Google Analytics has just released its most significant update in aeons. This update, terme ....

Instagram Announces Influencer Crackdown

18/10/2020 SMK Editor

UK Watchdog Prompts Instagram To Act On Promo Non-Disclosure  Instagram has announced an influencer crackdown. The social media giant is going to do more to catch those who fail to disclose when they’re being paid to promote p ....

Zoom Muscles In On Event Marketing

15/10/2020 SMK Editor

OnZoom Brings Search & Event Payments To Zoom Zoom has announced plans to move into the online events space. Its new offering, OnZoom, will be their online event marketplace and will allow users to buy passes to classes, events and a ....

Google Announces "Performance Max"

13/10/2020 SMK Editor

Ad Week Sees New Campaign Types & Insights Launching Google has been a busy beaver ahead of Advertising Week, in the US, and announced a series of updates that will provide richer insights for marketers as well as a snazzy new campaign type, ....

YouTube Mimics Instagram With New Shopping Play

11/10/2020 SMK Editor

YouTube Testing Ecommerce & Shopify Integrations  YouTube wants to become a shopping destination. In a move that mimics Instagram’s efforts to shift product through the app, YouTube will now try to do the same. Bac ....

Google Brings “Stories” To Search Homepage

08/10/2020 SMK Editor

Google Rebrands & Expands Stories In Search  Another day, another platform launching their version of Stories. If it isn’t any of the giants under the Facebook umbrella, you can be sure it’s got something to do with Google. ....