New Marketing Ops on WhatsApp Business

16/07/2020 SMK Editor

WhatsApp aims to do better by businesses seeking to connect with customers on the platform. New feature this month include shareable catalogues plus a resurgence of QR codes. Shareable catalogues WhatApp first introduced in-app ‘Catalogs’ way ....

New Predictive Audiences in Google Analytics

14/07/2020 SMK Editor

Google Analytics will leverage its machine learning to suggest new and improved audiences for your App + Web marketing campa ....

Facebook Prioritises Original News

11/07/2020 SMK Editor

Facebook has announced a new tweak to how they organise the News Feed. A fresh round of changes to the algorithm aims to prioritise original re ....

Google Tweaks Smart Campaigns

09/07/2020 SMK Editor

Google’s Smart Campaigns—an AI-assisted ad offering—has recently announced an expanded feature set, focusing on targeting, reporting and more. Keyword Themes ‘Keyword themes’ is Google’s new n ....

TikTok’s Algorithm Reveal

07/07/2020 SMK Editor

TikTok’s story is one of acceleration into the mainstream, with occasional ....

YouTube Reveals Algorithm Ranking Signals

02/07/2020 SMK Editor

YouTube Offers A Helping Hand To Floundering Brands  YouTube is somewhat of a marketing enigma. Organisations deliberate at length over Facebook and Instagram for marketing and communications purposes, while underplaying YouTube. De ....

Google Maps & Search Get Messaging Upgrade

29/06/2020 SMK Editor

Google Business Messages Can Power Sales Or Customer Service  Google has announced a significant upgrade for Business Messaging across Google surfaces. Google rolled out messaging via Google My Business in 2017, giving searchers the ....

Instagram Expands Shopping Access To More Brands & Influencers

28/06/2020 SMK Editor

Instagram Extends Shopping Features Ahead Of Wider Roll-out Following the recent launch of Facebook's bumper ecommerce launch, Instagram has expanded Instagram Shopping to incorporate more types of businesses, including creators (i.e. influe ....

YouTube Launches Shoppable Video Campaigns

21/06/2020 SMK Editor

YouTube Ups Ante With New ‘Storefront’ Video Format  YouTube unveiled a new campaign format last week, as it seeks to make YouTube ads more "shoppable". The new feature builds on YouTube existing TrueView for a ....

Facebook Content Approvals In A Tailspin Due To COVID-19

16/06/2020 SMK Editor

Facebook's Blocking & Banning Users For Sharing Guardian Posts Facebook approvals for content are a challenge at the best of times. However, presently for publishers and marketers alike, producing and scheduling content feels lik ....

Snapchat's Bumper Marketing & Product Upgrade

14/06/2020 SMK Editor

Snapchat Announces New Features Galore At Partner Summit During last week’s virtual Partner Summit, Snapchat announced a flurry of new product releases and marketing features. ....