YouTube Launches New Video Conversion Tracking

15/09/2020 SMK Editor

Engaged View Conversions Could Solve Video Attribution Conundrum  Since 2013, the amount of time people spend viewing online video has multiplied across the world, at an average rate of around 32% per annum. The consistent upswing i ....

TikTok's New Viral "Stitch" Feature

13/09/2020 SMK Editor

When Marketers & User Generated Content Collide Stitch is an exciting new editing feature that allows users to engage with existing content in a way that we haven’t seen before. The clue to figuring out what Stitch is about is ....

Instagram Reels Roll-On

10/09/2020 SMK Editor

What's The Real Deal With Reels? After a much-vaunted launch, we are now several weeks into Instagram’s TikTok clone, Reels, and to say it’s a mixed bag wouldn’t be an understatement. While the reaction from users a ....

LinkedIn Pages Get Events & Staff Upgrade

08/09/2020 SMK Editor

LinkedIn's Big Corporate Events Push Continues  LinkedIn has released a series of Page updates looking to super charge events, analytics and advocacy. LinkedIn has been iterating on its Events product through 2020, as COVID puts ....

Facebook Testing Organic Video Testing

06/09/2020 SMK Editor

Organic Video Post Testing Trialling Within Creator Studio  Let's be honest. We all hate Facebook Creator Studio. It's a frustrating, buggy, mess of a piece of software, which shatters dreams on an almost weekly basi ....

Google Gears Up For Black Friday With New Ad Tools

01/09/2020 SMK Editor

Google Expands Local & Shopping Campaigns Ahead Of Holiday Rush The first day of spring has barely sprung, and already the end-of-year squeeze begins, with Goggle announcing a series of new features to help marketers prep for the holiday sea ....

TikTok Tops 690m Monthly Users Globally

30/08/2020 SMK Editor

TikTok Is Now Third Biggest Western Social Platform With its U.S. operations up in the air and predatory glances from ....

Facebook Further Expands Brand Shopping Features

27/08/2020 SMK Editor

Facebook Launches Shopping Tab & Expands Instagram Live Shopping Following on from Facebook’s major eCommerce upgrade in May, Facebook has announced a series of new ....

YouTube's Lead Generation Boost

25/08/2020 SMK Editor

Google Brings Data Capture To Search, Video, Discovery & Display  Lead generation is the lifeblood of many marketing and communications plans. Whether its driving email newsletter signups, competitions entrants or data capture f ....

Instagram Expands Feed Ads

23/08/2020 SMK Editor

Instagram Introduces “Suggested Posts” & New Ads Two years after launching its "time well spent" features, ....

Facebook Launches Online Paid Events

19/08/2020 SMK Editor

Facebook Now Offers End-to-end Online Events Solutions  Facebook has announced a significant upgrade for online events, with the introduction of social payments within Facebook. Now Page owners can create an online event, set a pric ....