Google Ads expands targeting, insights and automation
New features announced at Google Marketing Live Google is back with another raft of features designed to help brands fight their way out of COVID-19. One of these changes is within Customer Match, which allows advertisers to use fi ....
08/06/2021
Instagram Announces 'Drops' For Product Launches
07/06/2021 Russell Hughes
Instagram Hopes New Drops Will Help Build Brand Buzz Instagram has announced another buzz-building feature as it continues to arm itself in the social commerce war. The platform has already started to roll out in-app purchases of product ....
LinkedIn improves Events offering & reporting
03/06/2021 Russell Hughes
LinkedIn goes all-in on Events LinkedIn has announced new ways to increase event awareness as it goes all-in on virtual events and ramps up its lead generation capabilities. The updated Event Ads are designed to make sure that mark ....
Google unveils brand building & eCommerce features
01/06/2021 Russell Hughes
Will Google's latest features send conversion rates soaring? Google is rolling out more integrations with eCommerce platforms, boosting discovery and giving businesses more control over how they connect with customers. Google&r ....
Instagram Launches New Insights for Reels & Live
28/05/2021 Russell Hughes
As part of Instagram's ongoing efforts to replace TikTok as the big dogs of short-form video, it has launched new insights for Reels and Live that will give creators more valuable data and convince them that Reels are the future. ....
LinkedIn Harassment & Abuse up 1,000%
26/05/2021 Russell Hughes
Soaring engagement creates a communications dilemma LinkedIn’s latest transparency report shows instances of abuse and harassment have increased an astonishing 1000% year on year. While the focus is often on Twitter, Facebook ....
Surviving Facebook Ad Reviews
23/05/2021 Russell Hughes
Facebook moves to clarify glitchy ad review processes For many of the 200+ million organisations that operate across the Facebook family of apps, bugs, glitches and unreasonable ad rejections are an all too common daily experience. Howev ....
Google Expands eCommerce Offering, Partners With Shopify
20/05/2021 SMK Editor
Google talks up Shopping Graph at I/O conference Google has announced several expansions to its eCommerce offering that should get brands and marketers pretty interested this week at its annual I/O Conference. One of those is the growth ....
Snapchat Joins Facebook, With Creator Marketplace
18/05/2021 SMK Editor
New Creator Marketplace Will Help Brands Activate Gen Z Snapchat has announced a new way in which brands can partner with creators to help drive visibility on the platform. Creator Marketplace will make it easier for marketers to l ....
Facebook News Feed Shifts To Favour Value Over Engagement
16/05/2021 SMK Editor
Facebook Announces New Algorithm Changes Facebook is at it again. The social media giant has announced another algorithm change - but this time, it will prioritise value over engagement. The social media giant has said that it’ll i ....
TikTok Lead Generation Gets Boost
13/05/2021 SMK Editor
TikTok Follows Facebook's Lead With Lead Gen Ads TikTok is at it again. Not content with its four new ad formats, the short-form video giant has announced anothe ....
Instagram Upgrades Community Management Features
12/05/2021 SMK Editor
New Filters Launched For DMs & Broader Blocking Features After significant pressure from Instagram users, the platform has announced new measures designed to combat DM abuse. Fighting hateful and hurtful messages is an issue that has ....