LinkedIn Finally Clamps Down On Creeps & Idiots

16/08/2020 SMK Editor

LinkedIn Aims To Wipe Out Inappropriate InMail Messages Dealing with idiots is, alas, part and parcel of communicating on the internet. And the bigger the social footprint one has, the greater the idiot quotient. A point made frightening ....

Facebook Upgrades Messenger Chat Website Plugin

13/08/2020 SMK Editor

Website Visitors Can Now Use Chat Without Logging Into Facebook Facebook launched its Messenger website plugin, Customer Chat, in November ....

Google's New Personal "Business Cards" For Search

12/08/2020 SMK Editor

Personal Branding Gets A Major Upgrade With New "People Cards"   Facebook's long-term admiration and steady cloning of Snapchat, and now TikTok, is well documented. How good is ....

Facebook Kills “Like” Button In Page Redesign Test

27/07/2020 SMK Editor

New Page Update Simplifies Mobile UX For Users & Admins Following the recent global rollout of Facebook’s new Page redesign, FB5, ....

Google Ads' Mega Visual Upgrade

26/07/2020 SMK Editor

Google's Richer, Personalised Creatives Across Search, Shopping & Display  In 2018, to mark Google’s 20th birthday, Ben Gomes, former Senior VP, Search, News and Assistant, used the occasion to shine a light on the ....

YouTube Cuts Mid-roll Ads Minimum

17/07/2020 SMK Editor

YouTube is slashing the video length eligibility criteria for mid-roll ads. In the same period, they’re also changing default monetisation settings and giving conten ....

New Marketing Ops on WhatsApp Business

16/07/2020 SMK Editor

WhatsApp aims to do better by businesses seeking to connect with customers on the platform. New feature this month include shareable catalogues plus a resurgence of QR codes. Shareable catalogues WhatApp first introduced in-app ‘Catalogs’ way ....

New Predictive Audiences in Google Analytics

14/07/2020 SMK Editor

Google Analytics will leverage its machine learning to suggest new and improved audiences for your App + Web marketing campa ....

Facebook Prioritises Original News

11/07/2020 SMK Editor

Facebook has announced a new tweak to how they organise the News Feed. A fresh round of changes to the algorithm aims to prioritise original re ....

Google Tweaks Smart Campaigns

09/07/2020 SMK Editor

Google’s Smart Campaigns—an AI-assisted ad offering—has recently announced an expanded feature set, focusing on targeting, reporting and more. Keyword Themes ‘Keyword themes’ is Google’s new n ....

TikTok’s Algorithm Reveal

07/07/2020 SMK Editor

TikTok’s story is one of acceleration into the mainstream, with occasional ....