Does Apple Hate Ads or Just Facebook Ads?
Apple’s iOS 14.5 App Tracking Permissions Now Live It’s finally here. One of the first shots in Apple’s war on digital marketing, iOS 14.5, has dropped into devices worldwide. Masked as the update that hands power back ....
08/05/2021
Facebook's Audio Extravaganza & Clubhouse Clone
25/04/2021 SMK Editor
Facebook bets big on audio, with new tools & podcast features In a plotline as predictable as Tottenham Hotspur lo ....
Google Announces Algorithm Update For June
22/04/2021 SMK Editor
Google Elevates Website UX As Page Experience Kicks In In November 2020, Google announced that it would be making changes to its Search algorithm based o ....
Facebook's Organic Video Testing Tool Finally Starts Rollout
20/04/2021 SMK Editor
Will Better Testing Save Marketer's Organic Video Results? Finally, the change we all wanted to see has started to land on our shores! Nobody likes to deal with Facebook Creator Studio, but hopefully, this update will bring smiles to ....
TikTok's Brand New Ad Options Leaked
18/04/2021 SMK Editor
TikTok Claims 732m Users Globally & Rising Fast As social media spend booms in 2021, TikTok is busy embracing a bold new future through its range of eCommerce-focused adverts, according to a leaked pitch deck doing the rounds with various ad ....
Instagram Launches Reels Remix, Cloning TikTok Duets
07/04/2021 SMK Editor
New Reels remix offers Instagram engagement boost Instagram Reels has launched Remix, its clone of TikTok's incredibly pop ....
Facebook Limits Comments On Page Posts
06/04/2021 SMK Editor
Page Admins Rejoice As Facebook Trolls FINALLY Put On Notice A few weeks ago, the Queen of Twitter, Chrissy Teigen, upped sticks, called it a ....
LinkedIn Launches New 'Creator Mode' & Video Cover Stories
31/03/2021 SMK Editor
Get Ready For Bigger, Bolder Business Influencers Thought leadership is the lifeblood of both corporate comms and business to business marketing. However, not all leaders are good at it or willing to commit to it meaningfully. For those ....
SMK Explains: Apple's War On Digital Marketing
28/03/2021 SMK Editor
Apple's iOS 14 Digital Marketing Armadgedon Draws Closer In November 2014, Paper Magazine ran an interview and photoshoot with Kim Kardashian that claimed to break the internet. Despite earning nearly 1% of all web browsing history i ....
[REPORT] 65% of Google Searches Never Leave
25/03/2021 SMK Editor
Is Google drawing up the traffic drawbridge? With the steady demise of organic results within social channels over the years and budgets coming ....
TikTok Launches Ad Library & Brand Safety Measures
21/03/2021 SMK Editor
The TikTok cheat sheet Last year, when TikTok expanded its ad offering for brands, it kicked off with the slogan, “don’t make ads, make TikToks.” But what does that mean exactly? Well, essentially nothi ....
Facebook Opens Up Shorter Video Campaigns
17/03/2021 SMK Editor
Facebook expands video offering across 90 second clips & Facebook Live Facebook has announced a fresh focus on shorter videos that could step on the toes of TikTok and convince creators to leave everyone’s favourite short-form content ....