[New Study] Top Traffic Drivers, By Industry
02/02/2020 SMK Editor
Study Examines Search, Social, Direct & Referral Traffic By Vertical For a high percentage of organisations, in both the public and private sector, driving website traffic is the lifeblood of their digital marketing strategies. Howev ....
Facebook Shakes Up Remarketing
30/01/2020 SMK Editor
New “Off-Facebook Activity” Launch Hobbles Ad Targeting Almost two years after introducing its initially named “Clear-History” feature, Facebook has finally rolled out its new ....
[REPORT] Shutterstock's 2020 Key Design Trends
28/01/2020 SMK Editor
"Roaring 20s" Bang On Trend For 2020 Need idea ....
Google Redesigns Search Redesign After Backlash
26/01/2020 SMK Editor
Google Grovels After Blurring Paid & Organic Results Just two weeks after Google announced a major 2020 redesign for desktop search results, the search giant is scampering with its tail between its legs, following withering criticism f ....
[NEW STUDY] Instagram Stories Reach Dropping
19/01/2020 SMK Editor
Instagram Stories Median Reach Rate 4.4%, Claims Study The Story-fication of social platforms was one of the leading social media marketing themes of 2018. Stories creation and consumption grew 842% between 2016 - 2018, according to ....
LinkedIn's Bumper 2020 Page Updates
16/01/2020 SMK Editor
LinkedIn Live Launches, Alongside New Community Features LinkedIn had a strong 2019. It now has 660 million users, with 11 million and 2 million users in Australia and New Zealand respectively. Usage popped amongst its white-coll ....
Is Pinterest The World’s 3rd Fave Social App?
14/01/2020 SMK Editor
Pinterest Popped In 2019 The renaissance of Pinterest is well documented and, if eMarketer’s latest data is anything to go by, the “visual discovery to ....
Facebook Puts Users In "Control" Of Ad Targeting
12/01/2020 SMK Editor
Will Facebook's New Custom Audience Update Hurt Targeting? Facebook’s Custom Audiences are the lifeblood of effective Facebook marketing, alongsid ....
eMarketer: Instagram's User Growth Is Slowing
08/01/2020 SMK Editor
Report Blames Sluggish Uptake By Older Demos According to new data released by eMarketer last week, Instagram’s s ....
Google News’ 2020 Content Marketing Goldmine
06/01/2020 SMK Editor
Search Has Dominated Social Since 2017 For any ....
Facebook Opens Brand Collabs Manager To Instagram Influencers
05/01/2020 SMK Editor
Instagram Streamlines Influencer Activity Ahead Of 2020 Onslaught Instagram is widely considered, by marketers anyway, as the home of influencer marketing. Which social media channels are most important for influencer ma ....