Google Expands eCommerce Offering, Partners With Shopify

20/05/2021 SMK Editor

Google talks up Shopping Graph at I/O conference Google has announced several expansions to its eCommerce offering that should get brands and marketers pretty interested this week at its annual I/O Conference. One of those is the growth ....

Snapchat Joins Facebook, With Creator Marketplace

18/05/2021 SMK Editor

New Creator Marketplace Will Help Brands Activate Gen Z  Snapchat has announced a new way in which brands can partner with creators to help drive visibility on the platform. Creator Marketplace will make it easier for marketers to l ....

Facebook News Feed Shifts To Favour Value Over Engagement

16/05/2021 SMK Editor

Facebook Announces New Algorithm Changes Facebook is at it again. The social media giant has announced another algorithm change - but this time, it will prioritise value over engagement. The social media giant has said that it’ll i ....

TikTok Lead Generation Gets Boost

13/05/2021 SMK Editor

TikTok Follows Facebook's Lead With Lead Gen Ads  TikTok is at it again. Not content with its four new ad formats, the short-form video giant has announced anothe ....

Instagram Upgrades Community Management Features

12/05/2021 SMK Editor

New Filters Launched For DMs & Broader Blocking Features After significant pressure from Instagram users, the platform has announced new measures designed to combat DM abuse. Fighting hateful and hurtful messages is an issue that has ....

Does Apple Hate Ads or Just Facebook Ads?

08/05/2021 SMK Editor

Apple’s iOS 14.5 App Tracking Permissions Now Live It’s finally here. One of the first shots in Apple’s war on digital marketing, iOS 14.5, has dropped into devices worldwide. Masked as the update that hands power back ....

Facebook's Audio Extravaganza & Clubhouse Clone

25/04/2021 SMK Editor

Facebook bets big on audio, with new tools & podcast features In a plotline as predictable as Tottenham Hotspur lo ....

Google Announces Algorithm Update For June

22/04/2021 SMK Editor

Google Elevates Website UX As Page Experience Kicks In In November 2020, Google announced that it would be making changes to its Search algorithm based o ....

Facebook's Organic Video Testing Tool Finally Starts Rollout

20/04/2021 SMK Editor

Will Better Testing Save Marketer's Organic Video Results? Finally, the change we all wanted to see has started to land on our shores! Nobody likes to deal with Facebook Creator Studio, but hopefully, this update will bring smiles to ....

TikTok's Brand New Ad Options Leaked

18/04/2021 SMK Editor

TikTok Claims 732m Users Globally & Rising Fast As social media spend booms in 2021, TikTok is busy embracing a bold new future through its range of eCommerce-focused adverts, according to a leaked pitch deck doing the rounds with various ad ....

Instagram Launches Reels Remix, Cloning TikTok Duets

07/04/2021 SMK Editor

New Reels remix offers Instagram engagement boost Instagram Reels has launched Remix, its clone of TikTok's incredibly pop ....