Shopify Integrates With Facebook & Instagram Shops

16/02/2021 SMK Editor

Facebook & Instagram Shopping Streamlines With Shopify “Shop Pay” In a move that's surprised nobody and caught even fewer people off guard, Facebook and Instagram have announced a smart new ....

Pinterest Announces Stories & Expands Ecommerce Suite

14/02/2021 SMK Editor

Microsoft tempts Pinterest with $51bn buyout  Last week, The Financial Times reported that in recent months Microsoft had approached Pinterest about a potential deal ....

Facebook Testing New Brand Safety Features

11/02/2021 SMK Editor

Facebook Trials Topic Exclusions As Advertiser Worries Mount Marketers have had a problem with Facebook Ads for some time, and the tech giant has finally instigated the baby-steps required to fix it. When someone as powerful and influent ....

Facebook Data Scientists Break Down Algorithm

09/02/2021 SMK Editor

Facebook Engineers Dispel Ranking Myths Getting Facebook right is hard. It changes its algorithm without prior warning, post reach fluctuates widely, and the people who Like or Follow your page are as fickle as spring in Melbourne. ....

LinkedIn Chatter Up 48%, New Engagement Tools Launch

07/02/2021 SMK Editor

LinkedIn Engagement & Marketing Spend Boom As with most social channels, COVID 19 has been kind to LinkedIn. While it took an initial revenue hit this time last year, it has since recovered well, and usage has surged amongst locked d ....

Social Ad Spend Surged 50% In 2020

27/01/2021 SMK Editor

Socialbakers Report Highlights Organic & Paid Trends 2020 was a year that many of us struggled with. It was a year the likes of which we had never seen before, and hope never to see again. So it should come as no surprise to learn th ....

Google Gives Gmail Ads New Home

24/01/2021 SMK Editor

1st July Sees Gmail Ads Absorbed Into Discovery Campaigns  Gmail Ads are a-changin, and the manner of their change has the potential to frustrate brands and marketers who enjoyed using them as a standalone ad type. Gmail Ad targetin ....

TikTok Overtakes Instagram

20/01/2021 SMK Editor

TikTok Monthly Usage Doubled In 2020 One of the most high profile social media product releases of 2020 was Instagram Reels, launched in an attempt from Instagram to sustain market share given the rise of TikTok. However, according to re ....

WordPress Launches Built by WordPress.com

18/01/2021 SMK Editor

WordPress Announces Web Dev Service Competing With Squarespace  WordPress has announced the launch of its new website building service called Built By WordPress.com. WordPress is perhaps the world’s most popul ....

Facebook Streamlines Pages, Culls Likes

17/01/2021 SMK Editor

Pages Redesign Looks To Ease Management  New Year, New Facebook Page. However, 2021 sees another redesign and more fundamental shifts, with the culling of Facebook Likes. Page Followers are now the new priority, but ....

LinkedIn Levels Up Sales With New Product Pages

12/01/2021 SMK Editor

New Product Pages Offer Upside For Both B2B & B2C LinkedIn unveiled a pre-Christmas treat for marketers as it announced Product Pages on the 15th of December. Product Pages are a new offering from the social media platform. LinkedIn ....