Facebook Upgrades Reporting

08/12/2019 SMK Editor

Cross-Account Reporting and Custom Ad Metrics Launching Through 2019, Facebook has made steady improvements to Business Manager, with more pencilled in for 2020. Most improvements have centred on streamlining interfaces; however, in rece ....

Google Expands “Optimization Score” For Display Campaigns

05/12/2019 SMK Editor

Google Demystifying Ads With AI  To say that marketers find Google a confusing channel to operate within would not be an understatement. For the majority of marketers, Google’s overly complicated processes, clunky marketing us ....

50%+ of Local Business Sites Receive Under 500 Visits Monthly

04/12/2019 SMK Editor

Google Analytics Study Claims Organic Search Best Channel A study of Google Analytics for local businesses claims they see an average (across vertica ....

Will Facebook's New 'Favorites' Feature Transform Messenger?

01/12/2019 SMK Editor

Facebook Pushes Microsharing With New Prototype Social media’s pivot towards privacy has been the defining theme for 2019. Naturally spearheaded by market-leader Facebook, following the publication of Mark Zuckerberg’s ....

Snapchat User Growth Forecast Upgraded

28/11/2019 SMK Editor

Global Snapchat Usage Up 14% According To eMarketer Snapchat looks set to end 2020 on a high, according to the latest figures released by eMarket ....

Google's Top Spots No Longer Top Dogs

26/11/2019 SMK Editor

Visual Content Increasingly Key To Search Success According to user experience gurus Neilsen Norman Group, Google’s evolving search engine results are leading to radical shifts in search behaviour. ....

Google Expands Dynamic Email Offering

24/11/2019 SMK Editor

AMP For Gmail Is An Email Marketing Gamechanger Email marketers rejoice, today is a good day. At the beginning of 2019 Google announced the much activated launch of its AMP for em ....

Facebook Ramps Up Brand Safety

21/11/2019 SMK Editor

Facebook Looks To Ease Concerns From Marketers Facebook has announced an expansion of its brand safety features amidst growing concerns from advertisers globally related to the rise of ....

Google Maps' Local Influencer Play

19/11/2019 SMK Editor

Google Has 120+ Million Local Guides In 24,000 Locations Google Maps is a sleeping giant. Every month, more than a billion people use Google Maps. Following a host of feature upgrades within the past year they&rs ....

[STUDY] Influencer Costs Soared 1000% Since 2014

17/11/2019 SMK Editor

Average Cost Per Instagram Photo Is US$1,642 ....

Google's BIG Local Marketing Plays

13/11/2019 SMK Editor

Google Maps & Shopping Campaigns See Xmas Upgrade One of the most overlooked and underserved aspects of digital communications is the ability to physically move audiences. For the past 20 years, most online marketing tactics ....