Facebook Ad Glitches Could Spark 2021 Exodus

09/01/2021 SMK Editor

Marketers Bemoan Rising Costs & Glitches Galore  Sadly, the Great Facebook ad boycott of 2020, achieved little. Both, in terms of driving mean ....

Google Maps Launches Social Features

17/12/2020 SMK Editor

New Community Feed Offers Free Reach For 2021 Over the past 24 months, Google has been quietly but steadily building out the feature set of Google Maps. With its kick-ass mapping service evolving from a handy free route-finder to an effe ....

Facebook Moves Into CRM, Following Kustomer Acquisition

15/12/2020 SMK Editor

Facebook Looks To Provide A Unified Customer View  Facebook has acquired Kustomer, a company that aims to provide customer service agents with the tools to do their job more effectively. The Wall Street Journal ....

YouTube Opens The Lid On Ranking Algorithm

08/12/2020 SMK Editor

YouTube Explains Impact Of Subscribers, Engagement, Views & More For the second time in a matter of weeks, YouTube has opened up and explained how the internal ranking algorithm works. YouTube’s machine learning algorithm was i ....

Snapchat Forks Out $1m Daily For Viral Hits

03/12/2020 SMK Editor

Snapchat Clones TikTok & Reels With "Spotlight" After being on the sharp end of Instagram, Facebook, Twitter, Whatsapp, Google, LinkedIn, YouTube and now even Spotify ripping off Stories, Snapchat has discovered that “borrowi ....

YouTube Ad Costs Could Tumble With Policy Update

01/12/2020 SMK Editor

YouTube Unlocks Ad Space, But There's A Catch YouTube has recently announced a series of changes for pre-roll video advertising, which will lead to a significant increase in ad space and hopefully, a reduction in costs for marketers. ....

Instagram Expands Branded Content Campaigns

29/11/2020 SMK Editor

Instagram Heightens Transparency & Disclosure Instagram has expanded its branded content campaigns. The platform has done this in three key ways: Branded Content tags Branded Content ads Product ta ....

Fixing A Disabled Facebook Ad Account

23/11/2020 SMK Editor

Since COVID-19 many businesses, organisations and agencies have reported that their Facebook ad account was or is disabled. Why did Facebook disable my ad account? Facebook reviews millions of ad accounts every day on the ....

Working With Facebook Ad Support To Fix A Disabled Account

22/11/2020 SMK Editor

Where do I get Facebook Ads support? Facebook provides limited support for advertisers. If you have a Business Manager account, depending on your ad account Facebook may provide access to you with their live chat. Go ....

Instagram Rolls Out Biggest Redesign In Years

20/11/2020 SMK Editor

Instagram Doubles Down On Reels & Shopping Instagram has unveiled a significant new redesign focusing on Reels and Shopping. TikTok competitor Reels has been handed prize real estate within Instagram, while the Shop tab has also elev ....

TikTok To Top 1.2 Billion Users in 2021

17/11/2020 SMK Editor

TikTok Forecast To Continue Its Phenomenal Growth TikTok is forecast to continue it’s phenomenal growth by smashing one billion monthly active users by 2021. Mobile data and analytics company App Annie has predicted that TikTok wil ....